The education market experts at Focus Marketing help companies from start-ups to industry giants promote and sell their products and services to faculty, administrators, and students in PreK-12 schools, colleges, and universities. We have deep experience and proven success driving sales for educational technology and publishing companies, especially cloud-based software solutions that support teaching and learning. Our clients and expertise focus primarily on education markets in the United States, Canada, China, Korea, Mexico and the Middle East.
What We Do
Our education market experts help you engage educators and sell more of your solutions – educational software, digital devices, cloud-delivered content and other related resources, products and services. Our bull's-eye strategic business planning and sales development services form the basis of our success. Our goal is to help companies pursue targeted education market opportunities, concentrate their resources, and invest wisely.
With over 50 years combined front-line education market experience, we apply our extensive knowledge and education industry contact network to help clients find and build successful strategic partnerships, expand distribution, profit from the best market opportunities, choose the right 'go-to-market' strategies, and avoid costly mistakes.
We have Front-Line Experience Selling and Marketing to Schools
We Assemble Dream Teams Customized to Meet Your Specific Needs
How We Work
Focus Marketing does not engage in "cookie-cutter" consulting. Rather, a typical engagement begins with an education market expert and an assessment of the goals and objectives of the client. We seek a deep understanding and consensus about what needs to be accomplished and how success will be measured. We determine what type of working relationship will best serve mutual interests and what resources will ensure a successful relationship – whether that be the consulting services of one of our company principals, or deliverables from a project team.Read More