About Us


We have Front-Line Experience in Selling and Marketing to Schools

Real experience selling and marketing to educators should be a requirement for any sales and marketing consultant you engage. The education market is unforgiving, so practical knowledge from someone who actually has "carried a bag" is essential.

Unlike most consultants who serve the education industry, Glen McCandless, our founder and president, has a unique background as a successful field sales rep who called on high-level decision makers in education. Glen also has extensive experience as a sales, channel, and marketing manager for companies that develop, market, and sell products and services to schools.

We Assemble Dream Teams Customized to Meet Your Specific Needs

Focus Marketing is a "virtual" marketing, sales, and business development firm without expensive facilities and employee-related overhead. We leverage the skills and expertise of our network of business associates and partners as needed by our clients. The free agents and small specialty firms in our network have extensive experience providing sales and marketing services specifically to education markets.

This partner network enables us to deliver to companies in complex education markets a range of high-quality marketing and business development services: product and market research, competitive analysis, sales and marketing strategic planning, and channel development.

Rather than trying to meet client needs with a "one-size-fits-all" staff, we assemble highly qualified teams that perfectly match client requirements. Our clients get the personal service and customized attention of an individual consultant, with the scope of services provided by much larger firms.

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Many K-12 market consultants could have helped us gain visibility for our new learning technology, but we chose Focus Marketing because they came so highly recommended. Glen McCandless quickly helped us gain recognition among leaders in the school market and connected us to potential partners and the investment community. He guided us with a sure yet sensitive hand. We have seen in action his reputation for delivering on his promises and are thrilled with our decision to engage Focus Marketing. We look forward to years of partnership and would recommend him without reservations!
Mina C. Johnson-Glenberg, SMALLab


Marketing to Schools We sponsor a "one-stop" source for what you need to know to get ahead in the school market: sage advice, timely tips, essential information, and much more. Visit: SellingToSchools.com.