Marketing to Schools

About Us


Focus Marketing does not engage in "cookie-cutter" consulting. Rather, a typical engagement begins with an assessment of the goals and objectives of the client. We seek a deep understanding and consensus about what needs to be accomplished and how success will be measured. We determine what type of working relationship will best serve mutual interests and what resources will ensure a successful relationship – whether that be the consulting services of our founder and president only, or deliverables from a project team.

Focus Marketing has a range of available client relationships:

  • Single-day or short-term strategic consultations – This can be an effective solution when the insight and perspective of an outside education-market expert is needed to support critical sales, marketing, and channel decisions.
  • Project-specific contracts – These can vary in length where specific deliverables, tied to a timeline, are required to support product development, marketing, or sales initiatives.
  • Long-term retainer agreements – Our founder, Glen McCandless, may serve as a part-time business development executive or "virtual VP" of sales, marketing, or both. Retainer agreements also may be appropriate where Focus Marketing serves as an outsourced marketing department.

Collaboration with clients often begins with a face-to-face meeting, both to establish a working relationship and to map out an action plan. Then, projects proceed supported by scheduled deliverables, progress reports, and communications via e-mail, conference calls, and collaborative technologies.

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Focus Marketing has helped our direct marketing operation achieve record growth and gain recognition throughout the company during our five-year relationship. You won't find a more dedicated business partner – simply, the best!
Kerry McLeod, SRA/McGraw-Hill


We sponsor a "one-stop" source for what you need to know to get ahead in the school market: sage advice, timely tips, essential information, and much more. Visit: