Case Studies

Case Studies :: McGraw-Hill / Bredex

McGraw-Hill / Bredex

Problem: A Tennessee-based developer of a K-12 learning management system was searching to find a buyer for the company because the founder, Phil Bredesen, was planning to run for Governor of Tennessee. Bredesen's campaign advisors recommended that the company be sold quickly to avoid potential conflict of interest since beta-testing of the Bredex system had been within large metro school systems in Tennessee. There was a sense of urgency to complete the transaction before the campaign went public and opponents tried to derail Bredesen's bid for office.

Solution: Focus Marketing was retained by Bredex to assist in finding a buyer for the company. Focus Marketing worked closely with other consultants in developing a prospectus and then to identify candidates to purchase Bredex. Glen McCandless, president of Focus Marketing, was instrumental in connecting executives with McGraw Hill's Digital Education Group and helping to position Bredex as part of their solution for content delivery to the K-12 classroom. A deal was solidified just in time. The acquisition has given McGraw Hill an important competitive technology and Mr. Bredesen went on to become Governor of Tennessee.

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