News

  • Is Your Education Company "Channel Ready" to Grow Sales?

    We get lots of requests to help find and engage channel partners: direct or independent reps, resellers, sales agents, and big brands.

    October 10, 2018 – Why this frequent request? The answer is always the same: to increase K-20 sales. For education market start-ups and for anyone leading a company with expansion in mind, having more feet on the street is the default approach. But, what we've seen over and over again is a push to hire reps or to engage third parties without being staged for success: being "channel ready." The result? The cost of sales rep turnover and failed channel partnerships is enormous for players in the product-centric education industry.
    Read full article »

  • Focus Marketing Brings New Approach to Solving Ed Tech Adoption Challenges

    Education Innovator Brian Healy Named Partner

    August 15, 2018, Asheville, NC – Focus Marketing, a group of sales and marketing experts helping senior managers in the PreK-20 education industry accelerate growth, is pleased to announce Brian P. Healy has joined the firm as senior partner. Healy adds depth to assist education clients worldwide, as these companies seek to introduce and integrate new products and services that positively impact students, teachers and administrators.

    Read full article »