What Clients Say...

Glen was the perfect solution to our problem. We were at the stage in our development where we could really benefit from sophisticated marketing advice, but we had a limited budget. By contracting with Focus Marketing for Glen's services as our part-time VP of Marketing, we could tap into the market knowledge, the sales and marketing experience, and the Rolodex of a more seasoned professional than we could ever have afforded to hire on a full-time basis.

Peter Eddison, CEO, AutoSkill International

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Gaining access to the right people and knowing how to motivate them: Glen McCandless is the master. Glen and the Focus Marketing team deliver key relationships with movers and shakers and innovative marketing programs that get our message heard. I couldn't do this with my own staff, and I can't imagine getting this much value from another marketing partner.

Katie Povejsil, Vice President of Marketing, iParadigms, creators of Turnitin.com

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Glen McCandless of Focus Marketing has created a great niche for himself in the education market, helping companies develop strategic programs for specific market segments. He has had some great successes. I think you might want to investigate hiring him to help you. Over the past few years, I have spoken to a lot of consultants and vendors who work in the K-12 space. Glen gets it. Please consider calling him for a meeting.

Ann James, Public Sector Marketing, Oracle/Sun Microsystems

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In our strategy engagement, Glen was an excellent facilitator and communicator, helping Quantum create a framework for analyzing and discussing our channel strategies using a customer-centric approach. He challenged our thinking and sparked many new ideas in how to market and sell our artificial intelligence tutoring software.

Al Renshaw, Director, Education Programs, Quantum Simulations

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We were a small company trying to go it alone in the school market. With a very small budget to invest, we took a chance on Focus Marketing. I wasn't sure we could afford the services of Glen McCandless for more than two days – but two years later, he is still part of our team, as a valuable and trusted advisor to our company. I don't know anyone else who could have opened doors for a small company like mine to the "C-level" of some of the largest and most powerful players in the market. Amazing!

Mike McGuffee, President and Founder, RealeBooks

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Our small, family-owned company was growing, but we needed to improve efficiencies, drive revenue faster, and conserve our limited resources. We needed a new plan and an education-market expert who could help us get to the next level. I "googled" the phrase "selling to schools" and found the expert we were looking for – Glen McCandless of Focus Marketing! We have some very savvy advisors and investors, but we had never met anyone who knew more about the school market than Glen. In a methodical, organized and positive way, he gave us a clear picture of our current business– what worked and what needed to change. He provided relevant examples that enabled us to rewrite our business plan with a focus on specific sales, marketing, and product development initiatives to affect change. Glen’s background, knowledge, and methodical approach enabled us to see our business more clearly and create a solid plan for success. We look forward to continued work with Glen.

Sheila Moreau, Vice President of Sales, Marketing, MindWing Concepts

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Glen McCandless is extremely knowlegeable about the K-12 market and online professional development. His understanding of the market enabled Focus Marketing to begin work on our study of the online professional development market without having to spend time learning about the market environment and competitors. His expertise, flexibility, and insightful analysis of the data provided us with valuable information we needed to support decisions for our online learning strategic plan.

Joanne Arnold, Marketing Information Manager, ASCD

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Focus Marketing has played, and continues to play a key role in Adobe's higher education strategy and programs. Our 'Partners by Design' program, for example, has captured the attention of the entire industry and helped secure our leadership position. Focus Marketing's knowledge of the education market, coupled with years of practical experience, allows us to extend our limited resources, get to market faster, and be more innovative in our program delivery.

Michael A. Looney, Ph.D., Sr. Dir. Education, Government & Solutions, Marketing, Adobe Systems

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Many K-12 market consultants could have helped us gain visibility for our new learning technology, but we chose Focus Marketing because they came so highly recommended. Glen McCandless quickly helped us gain recognition among leaders in the school market and connected us to potential partners and the investment community. He guided us with a sure yet sensitive hand. We have seen in action his reputation for delivering on his promises and are thrilled with our decision to engage Focus Marketing. We look forward to years of partnership and would recommend him without reservations!

Mina C. Johnson-Glenberg, Ph.D., Research Scientist, Arizona State University and Chief Learning Officer, SMALLab

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We needed a firm that could support our national launch of PBS TeacherLine. In particular we looked for a firm with extensive K-12 experience and sales and marketing know-how to help our member-station partners across the United States as they developed their sales and marketing plans. Each territory and personality was unique, and the business situation was highly dynamic. The Focus Marketing team did a great job. We are now on track to solidify our leadership position as a leading source of online professional development for teachers.

Rob Ramsdell, Executive Director, PBS TeacherLine

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Focus Marketing has helped our direct marketing operation to achieve record growth and to gain recognition throughout the company during our five-year relationship. You won't find a more dedicated business partner – simply, the best!

Kerry McLeod, Director, Database Marketing SRA/McGraw-Hill

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Results-oriented, responsive, creative, and fun to work with. That's how I would describe Focus Marketing. Glen McCandless and his associates bend over backward to ensure high quality promotions that really get results with our university customers.

John Tuohy, Higher Education Marketing Manager, Sun Microsystems

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CASE STUDIES

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WHAT WOULD YOU LIKE TO KNOW?

selling to schools We sponsor a "one-stop" source for what you need to know to get ahead in the school market: sage advice, timely tips, essential information, and much more. Visit: SellingToSchools.com.