Why Us

Front-Line Experience Selling and Marketing to Schools

Experience selling and marketing to educators should be a requirement for any sales and marketing consultant you engage. The education market is unforgiving, so practical knowledge from experts who actually have "carried a bag" is essential.

Unlike most consultants who serve the education industry, Glen McCandless and Brian Healy, our company principals, have been successful field sales reps who called on high-level decision makers in education. Glen and Brian also have extensive experience as sales, channel and marketing managers who have run companies that develop, market and sell products and services to schools.

Customized Dream Teams to Meet Your Needs

Focus Marketing is a "virtual" marketing, sales, and business development firm without expensive facilities and employee-related overhead. We leverage the skills and expertise of our network of business associates and partners as needed by our clients. The free agents and small specialty firms in our network have extensive experience providing sales and marketing services specifically to education markets.

This partner network enables us to deliver to companies in complex education markets a range of high-quality marketing and business development services: product and market research, competitive analysis, sales and marketing strategic planning, channel development and everything you would expect from a full-service agency. Rather than trying to meet client needs with a "one-size-fits-all" staff, we assemble highly qualified teams that perfectly match client requirements. Our clients get the personal service and customized attention of an individual consultant with the scope of services provided by much larger firms.


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