About Us

SEMINARS, TALKS & ARTICLES



SEMINARS

Selling and Sales Representation: How to Work Top Down, Bottom Up and With Partners
Extension course at New York University: Textbook and Supplemental Educational Materials, Publishing for the El-Hi Markets, November 2006

How to Make Strategic Partnerships Work
Workshops at the Association of Educational Publishers Forum, June 2006 and June 2007

Higher Education Horizons 2005: Sales and Marketing Strategies for Growing Your Higher Education Business
Day-long workshop sponsored by MKTG Services, May 2005

Selling To Schools!
Seminar during the Market Data Retrieval School Marketing Roadshow, April 2002

TALKS

FETC Power Breakfast 2010: Getting the Most from Your Conference Investment
Presentation and panel session for exhibitors at the Florida Educational Technology Conference, January 2010

Selling on Value, Price, or Both
Panel session at the Software and Information Industry Association Ed Tech Industry Summit, May 2008

Distribution Strategies – Building the Right Channels for K-12 and Postsecondary
Panel session presentation at the Software and Information Industry Association Ed Tech Industry Summit, May 2006

Pricing and Licensing Strategies for Educational Software
Panel session presentation at the Software and Information Industry Association Annual Meeting, May 2005

Outstanding in the Field: Using an Outside Sales Force
Presentation at the QED Education Marketing Forum, July 2005

How to Get Ahead in the Higher Education Market
Presentation at the EdNet Educational Technology and Telecommunications Markets Conference, September 2003

Tap the Power of Customer Relationships!
Presentation at the Association of Educational Publishers Annual Conference, June 2002

Building Market Share: Marketing Strategies for the Education Industry
Presentation at the Education Industry Investment Forum, March 2001

Key Market Strategies: Higher Education and Adult/Workplace
Presentation at EdNet: Educational Technology and Telecommunications Markets
Conference, September 2000

The Changing Nature of Higher Education
Presentation at Software Publisher's Association
Spring Conference, 1997

Multiple Media Lessons in Strategic Product Marketing
Presentation at Software Publisher's Association Fall Conference, 1996

Reaching New Customers Through New Channels
Presentation at Software Publisher's Association
Fall Conference, 1995

Digital Delivery of Information to Customers and Prospects
Presentation at the Culpepper Software Industry Forum, July 1995
Sponsored by Culpepper and Associates

The Odd Couple: Alliances Between New Media and Textbook Publishers
Presentation at Multimedia Publishing Conference for the Education Market, April 1995
Sponsored by Multimedia Week magazine and AIC Conferences

ARTICLES

Demand Generation Among College Students
Feature in Education Channel Partner June/July 2008

Redefining the Higher Ed Handshake
Feature in Education Channel Partner August/September 2008

Channel Your Success: How to Avoid the Seven Deadly Sins of Licensing and Selling to Universities
Feature in UPGRADE: (Official magazine of the Software and Information Industry Association), June/July 2006

Seizing a Great Share of the IT Certification Market
Feature in Community College Week, October 2000

Information Technology Spawns New Training Market
Feature in Community College Week, October 1998

Creating a Level Playing Field: Universal Access
Feature in Syllabus magazine, February 1998

Reap Rewards in the Education Markets with a Winning Channel Strategy
Feature in Software Publisher and Developer magazine, August 1997

Are Software Publishers in Touch with Higher Ed Needs?
Feature in CAUSE/EFFECT, Summer 1997

Technology and Faculty Productivity: Measurement or Madness?
Feature in Syllabus magazine, March 1997

How to Find Your Best Opportunity in the Education Markets
Feature in Software Publisher and Developer magazine, January 1997

The Electronic Campus: Getting Smart with Smart Cards on Campus
Feature in About Campus magazine, November 1996

Acquiring Classroom Technology: A Case for Change
Feature in EduTech Report, March 1996

Paying for Technology on Campus: You're Not Santa Claus
Feature in Syllabus magazine, December 1995

Information on Demand: The Campus Kiosk
Feature in Syllabus magazine, September 1995

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WHAT WOULD YOU LIKE TO KNOW?

We sponsor a "one-stop" source for what you need to know to get ahead in the school market: sage advice, timely tips, essential information, and much more. Visit: SellingToSchools.com.