Guess what? You’ve finally wrangled a meeting with that elusive K-12 prospect you’ve been chasing after. You’ve done your homework, identified their pain points, and even had some productive conversations.

But now comes the moment of truth – it’s time to present your pitch.

We’ve seen it all – the pitches that left us begging for more, the ones that put us to sleep, and the ones that made us scratch our heads in confusion. And what’s even worse is when amazing opportunities go unnoticed simply because the pitch didn’t hit the mark.

Fear not, my friend. We’re here to help. We’ve curated a list of dos and don’ts specifically for that crucial moment when you’re about to deliver your game-changing pitch. So buckle up and get ready to knock their socks off.


Do tell them what problem you are trying to solve

Educators are busy people, and they don’t have time for vague pitches. Be upfront about the problem your offering solves, whether it’s helping students with math or streamlining lesson planning. This will show educators that you understand their needs and have a solution that can make their lives easier.

Do showcase how your offering solves the problem

Now that you’ve got their attention and shown them why the problem is important, it’s time to showcase how your offering solves it. Educators want to know how your product or service will improve their teaching experience or help their students succeed. Be specific and provide examples or case studies to demonstrate its effectiveness.

Do add a personal touch

Educators are passionate about what they do, so show them that you share that passion by adding a personal touch to your pitch. Whether it’s sharing a story of how your offering has made a difference in a teacher’s classroom or mentioning your own background in education, this will help build a connection with educators and make your pitch more memorable.

Don’t focus on one or two large districts/regions as examples

While it may be impressive to mention big-name districts or regions that use your offering, this can also backfire by making smaller schools or districts feel like they aren’t important enough for your attention. Educators want to know how your offering can benefit their specific school or classroom, so make sure to showcase its versatility and adaptability for different settings.

Don’t dive deep into your mission or founding story

While it may be important for you as a vendor to share your company’s mission and founding story, this information may not be as relevant or interesting to educators. Keep the focus on how your offering can solve their problems and benefit them rather than getting sidetracked with your own backstory.

Do honor their time

When someone tells you they have five minutes, wrap it up at four and give them a time update. Ignoring their limited availability can be seen as rude and could push away an already busy administrator. Trust us, if they like what you’re offering, they’ll ask for more time or will set up another meeting.


Ready to knock the socks off educators with your pitch? Remember to bring your A-game by being friendly, self-assured, and straight to the point. Stick to our do’s and don’ts, and watch as you leave educators wanting more.

Now that you’ve got your pitch dialed in, join us at our upcoming Innovation Labs. They’re the perfect training ground for pitching to school and district admins nationwide. Get ready to shine!

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