With so many businesses vying for attention in today’s crowded marketplace, events have become a critical tool for building brand awareness and reaching potential customers. However, far too many organizations neglect to develop effective communication strategies around exhibiting or sponsoring conferences at the regional or national level. This often leads to missed opportunities and lackluster engagement – but with the right approach, companies can leverage events to establish a powerful presence in their industry and drive meaningful results.

Education Market Experts can help you stand out from the crowd and maximize your investment – both in terms of effort and money – while creating a truly memorable experience. This can include:

• Identifying existing tradeshows and conferences that can help you execute your strategic marketing and communications plans. This can include everything from exhibiting, sponsoring, presenting, and more.
• Designing effective pre- during- and post-event communications and marketing.
• Driving additional valuable traffic to your table/booth (that doesn’t just include people looking for freebies).
• Designing an engaging experience for attendees.
• Creating a confident, capable team who are comfortable talking with attendees, and who can quickly identify those high-level prospects.
• Letting your company ‘voice’ shine through everything from your conference communications, your table/booth setup, and your team.
• Identifying other opportunities available at the conference to increase your footprint and maximize your ROI.
• When appropriate, creating your own client and outreach events that can help you drive brand awareness.

Contact us today to learn how you can maximize your event investment!