We firmly believe in the “measure twice, cut once” mantra. When it comes to designing and executing a marketing plan, we take the time to fully assess readiness to achieve your goals. We take a look at your current marketing strategies and goals, and how those compare against industry best practices. We also do a deep dive into your existing marketing materials and messaging and how those align to your sales and marketing objectives.

During the planning phase, we also conduct a full market opportunity analysis, pinpointing where your best opportunities can be to help better inform marketing plans. We’ll examine all potential sales and marketing channels to determine how to go to market most efficiently and effectively.

Once we’ve taken the time to assess the current situation, we’ll develop an effective marketing plan that meets your budget, your timeframe, and most importantly, your sales and marketing goals.

We are truly passionate about helping our clients succeed. Our team can work side-by-side with your existing marketing and sales teams, we can help you build and scale your own team, or Education Market Experts can be your marketing team. We take proven strategies and targeted tactics to successfully deploy an effective marketing plan that will meet your goals.

We have expertise across multiple digital marketing and web design platforms and combine those with best practices to ensure your marketing plans are fully and successfully executed.

Part of an effective plan is conducting formative and summative analysis. We identify, document, and analyze the leading indicators that will drive marketing and sales performance. This ensures goals are being met and allows us to make adjustments if necessary. Effective, ongoing analysis will ensure goals are being met, will allow us to make adjustments if necessary, and guarantees your plans are on track.