Glen McCandless
Education Marketing Expert
Glen draws on a decade of experience in education sales, marketing and channel development at Apple, his work with high tech marketing guru and best-selling author, Geoff Moore and learnings from the education industry’s brightest and most successful leaders. For over 25 years he has helped our clients to be marketing driven, to expand their footprint, gain competitive advantage and to engage with educators in more memorable ways.
Glen led an educational software start-up to a successful IPO before launching his education consultancy, Focus Marketing, in 1995. Since then, he has been a trusted marketing advisor to hundreds of education company leadership teams, a strategist for investors and a consultant to managers of university incubators and international accelerators.
In 1998 Glen created SellingtoSchools.com the only comprehensive collection of free education sales and marketing advice and resources. Now owned and managed by Agile Education Marketing, the site features dozens of Glen’s articles that reveal proven methods for creating, promoting and selling solutions to educators.